At JFrog's annual user conference, swampUP 2023, held in San Jose, CA, attendees were presented with a wealth of insights aimed at navigating future technological disruptions and advancements. Key discussions included eBay's innovative use of Prometheus for large-scale metrics deployment, highlighting the challenges and solutions in achieving efficient observability at a "planet-scale." Capital One shared best practices for upgrading JFrog's Artifactory, emphasizing the importance of meticulous database management to avoid catastrophic failures. Netflix's approach to DevOps was revealed as one that prioritizes innovation and personalized user experiences over strict uptime metrics. Fidelity Investments detailed its strategic journey towards cloud migration, underscoring the critical role of JFrog in ensuring artifact security and compliance. Renowned security expert Bruce Schneier discussed the evolving landscape of software security, stressing the need for industry maturity and government regulation. JFrog's own sessions focused on integrated security solutions across the software supply chain, introducing new tools like JFrog Curation and Trusted ML Model Management to enhance security and trust. The conference underscored the importance of a seamless, end-to-end platform approach to modern software supply chain management, with a particular focus on security, automation, and the integration of AI and ML technologies.