Software supply chains have become increasingly complex, necessitating improved management to maintain security and compliance across accelerated release cycles. JFrog AppTrust offers a comprehensive solution to address these challenges by integrating development, governance, and operations into an automated framework that ensures security and compliance without hindering delivery speed. AppTrust elevates applications from mere artifacts to business entities with defined ownership, allowing for precise accountability and risk management. By binding software packages to applications, AppTrust provides clarity on responsibility, even in complex microservice environments, and uses evidence-based policies to enforce security, quality, and compliance checks at each stage of the software development lifecycle. The solution enables a "Trusted Release" model, where each application version is verified, compliant, and continuously monitored for risks post-release. Through its structured framework, AppTrust consolidates security, testing, and compliance data into a unified view, facilitating faster, data-driven decisions and enhancing both security and delivery efficiency.