Maslow's traditional hierarchy of needs, which outlines human requirements from basic needs to self-fulfillment, is being re-evaluated in the context of the digital age, suggesting a need for a "Maslow 2.0" model. This updated model incorporates technological necessities such as electricity, connectivity, and continuous software updates as fundamental components of modern life, reflecting the global digital transformation. The article emphasizes the pivotal role of DevOps in this evolution, arguing that it drives the continuous software updates crucial for maintaining the interconnected systems that underpin contemporary society. It highlights that in the current technological ecosystem, speed and security are paramount, and companies must balance both to succeed. Furthermore, it posits that the market for DevOps is poised for significant growth, as evidenced by major acquisitions and strategic shifts by leading technology firms, signaling a transition towards a hybrid cloud model and an increase in the total addressable market (TAM) for DevOps solutions. This transformation underscores the necessity of integrating best-of-breed solutions with end-to-end platforms, supporting developers' choices and enabling seamless operations across diverse software pipelines.