Maven Central, a widely used repository for Java developers, is often criticized for its cumbersome and painful process of publishing packages, leading to a desire for a more efficient alternative. Bintray, an advanced distribution platform, emerges as a superior option with its intuitive onboarding, publishing, and sharing capabilities, along with features like automatic signing, real-time statistics, and seamless integration with GitHub and Sonatype. The process involves setting up a Bintray account, linking packages, and using tools like the bintray-gradle-plugin to deploy, publish, and sync packages to Maven Central. Many developers, frustrated by Maven Central's complexity, have praised Bintray for simplifying the publishing process, offering a more user-friendly experience that has been embraced by popular projects like Spring and Jenkins.