Apache Maven, a prevalent build tool, often utilizes the deploy plugin to upload build artifacts to remote repositories, but it has several limitations such as project aggregation issues, lack of deployment flexibility, and inefficiencies in deployment processes. These drawbacks include inconsistent deployment states when module deployments fail, a rigid approach to artifact deployment, and prolonged cycle times due to unnecessary processing steps. The blog post highlights the importance of context and meta-information in binaries and advocates for decoupling binary management from local build infrastructure to enhance deployment efficiency. It suggests using JFrog Artifactory and its ecosystem, which offer solutions to these challenges, such as atomic transactions, build-tool-agnostic processing, and integrated quality gates. The integration with Jenkins via its Artifactory plugin and the use of Artifactory's REST API or JFrog CLI provides more flexible and maintainable deployment options, allowing users to manage and promote artifacts efficiently, overcoming the limitations of the standard Maven deployment process.