The pressure to rapidly deliver applications has created vulnerabilities in the software supply chain, prompting new regulations that shift liability to developers, requiring auditable security proof throughout the product lifecycle. Organizations often struggle with fragmented approaches, relying on individual security scanners and Application Security Posture Management (ASPM) tools that lack application context, leading to weak prioritization and a dependence on manual governance that cannot keep pace with compliance demands. JFrog AppTrust addresses this issue by offering a comprehensive solution for application risk governance, consolidating security, governance, and compliance to ensure reliability and operational efficiency. AppTrust allows organizations to set evidence-based policies as control gates at each stage of the software development lifecycle, providing a "Trusted Release" badge to applications that meet all policy requirements. It facilitates collaboration between security, DevOps, and GRC teams by providing a unified view of application context, including a complete Software Bill of Materials (SBOM) and a timeline of all versions. AppTrust integrates with tools like GitHub and ServiceNow to trigger alerts and ensure compliance without slowing release cadence, while maintaining post-deployment monitoring to address new vulnerabilities. As part of the JFrog Platform, AppTrust supports AI-era advancements by offering a single, transparent record of application actions, promoting effective collaboration and balancing speed with safety.