Getting users to adopt a new product is hard, but with the right team, code, and user feedback, it's possible. The author of Jam, a browser extension for creating bug reports with automatic dev logs, learned these lessons the hard way, after 7 failed launches. They grew their startup 10x in 2023 and crossed 1M Jams created. Hiring people who love what they do, being uncomfortable with growth, prioritizing quality, planning ahead, building in order, attracting A players, gathering user feedback, asking for feedback consistently, and focusing on the journey are key to a successful product. The author emphasizes that these lessons were learned through trial and error, but ultimately led to the company's growth.