As we enter 2023, software teams are facing a unique set of challenges and opportunities that are shaping the future of software quality. With a financing bubble followed by a downturn, teams have had to adapt quickly to ship better software faster while working with fewer resources. Remote QA workers now play a more integrated role in the development process, collaborating closely with engineers throughout the entire development cycle. Quality Engineering teams are emerging as a new force, focusing on holistic quality and serving end-user interests. Everyone on the team is expected to contribute to ensuring product quality, with companies investing in collaboration tools to facilitate feedback sharing. Even startups are now bringing on QA contractors, recognizing the importance of quality in their early stages. These trends signal a shift towards company-wide quality culture, with software teams embracing a more collaborative and connected approach to delivering high-quality products.