URLgenius is a cloud-based service that assists apps in managing deep links to other apps, especially when linking to third-party apps like social media or e-commerce platforms. The service proved beneficial for From Seed to Spoon, an app built with Ionic, which faced challenges in directly linking to the Amazon app, impacting user engagement and affiliate revenue. By using URLgenius, From Seed to Spoon could generate app-specific URLs that efficiently opened the Amazon app for users who had it installed, while seamlessly redirecting to the web version for those who didn't. URLgenius supports linking into billions of app screens across various apps without requiring an SDK, enhancing organic discovery and engagement opportunities between apps. This flexibility extends to numerous use cases, such as linking into social media apps for follower growth, enabling customer chats, accessing app-only experiences, and driving sales in commerce apps.