In response to Apple's recent update to Intelligent Tracking Prevention, which deletes script-writable storage in Safari after seven days without user interaction, there has been significant backlash from the developer community. This change affects storage forms such as Indexed DB, LocalStorage, and Service Worker registrations, leading to concerns about user experience and data persistence. The update has sparked debate about Apple's intentions towards Progressive Web Apps (PWAs) and the broader web ecosystem, with some perceiving the company as hostile to web technologies in favor of native apps. However, the author argues that Apple's focus is on ensuring a secure, fast, and private browsing experience, aligning with their mission to prevent invasive tracking practices. While the change is a significant shift from previous limitless storage durations, it raises important discussions about balancing innovative web features with security and privacy considerations.