In March 2017, the Ionic team launched an Easter Egg Hunt to promote the new v3 Beta of their Command Line Interface (CLI), inviting developers to find hidden Easter Eggs within the CLI for a chance to win prizes. The v3 Beta focused on enhancing the developer experience by significantly improving installation speed and command responsiveness, reducing installation time from 150 seconds in v2 to just 10 seconds in v3. The update also included better help documentation and interactive prompts to guide users through commands. Developers were encouraged to install the CLI, provide feedback via the project's GitHub repository, and participate in the Easter Egg Hunt, which ran until April 16, 2017.