On March 17, 2015, Max Lynch, CEO of Ionic, announced a new feature for Ionic View and ionic.io that allows users to invite co-workers, friends, and customers to preview and test their apps, offering a simpler alternative to platforms like TestFlight. This feature can be accessed by running the command `$ ionic share EMAIL` to share the app with the specified email address. To utilize this functionality, users must update to the latest version of the Ionic CLI and upload their app to ionic.io. Additionally, future updates will enable sharing directly from Ionic View and ionic.io. The announcement encourages users to join Ionic's newsletter for more updates.