Rachel Brown discusses the challenges enterprise decision-makers face when choosing a mobile development approach, emphasizing the importance of asking the right questions beyond common comparisons like Native vs. Cross-platform or Full-Code vs. No-Code. The article highlights five crucial questions that might not be immediately obvious but are essential for making informed strategic decisions, drawing from experiences with IT executives and industry research. These questions cover evaluating in-house talent, deciding between open and closed ecosystems, and understanding the types of partners available. The guide aims to provide deeper insights into platform evaluation and is part of a series of resources designed to address significant industry topics.