You can't design a signup flow that works for every single user. Your customers don't stay the same, so neither should your onboarding. Continually assess the contexts that informed the design in the first place and be open to making changes as your customer base evolves. By doing so, you can adapt your signup flow to better meet the needs of your users and improve overall conversion rates. Understanding people's behavior with user research is key, and it's essential to onboard a whole company instead of just individual users. Showing people value as early as possible by letting them experience Intercom right away can give new users that first taste of success, keeping them coming back. Learning by experience and creating a platform that people can keep learning about your product are also crucial for a successful signup flow.