Why sales and marketing are the key to your roadmap success

Product managers need to be attentive listeners, filtering signals amidst noise, to build strategic direction and make calculated tradeoffs for the product roadmap. Sales and marketing teams are valuable sources of inputs into the roadmap, providing raw insight into customers, market trends, and products. By aligning with their sales and marketing teams, product managers can leverage each other's strengths and tap into their insights to inform the roadmap. This includes analyzing conversations in tools like Intercom, evaluating closed won and lost deals in Salesforce, and studying email threads in Salesloft. A strong partnership between product managers and sales and marketing teams is key to success, requiring empathy, collaboration, and a clear process for sharing insights. By doing so, product managers can create an accurately prioritized roadmap and achieve product success.

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