The article challenges the conventional wisdom that being first to market is always an advantage. It argues that first-mover advantage is not automatically bestowed upon the first product in a category, and that it's often the other way around. The article suggests three types of first-mover advantages: maintaining a technological headstart, making defensive moves, and locking up early adopters. However, the value of first-mover advantage depends on two key factors: the pace of innovation and the pace of market adoption. When these factors are in sync, first-mover advantage can be beneficial in both the short-term and long-term. Conversely, when they're not, it may not provide a significant advantage. The article concludes that the best approach is to refine the user experience of the product to appeal to more than just early adopters, rather than rushing to market to be first.