The article highlights the importance of collaboration between sales and support teams in providing excellent customer experiences. By removing ambiguity about which team covers what, these teams can work together to better service customers. The article also emphasizes the need for context to be provided when passing conversations between sales and support teams, ensuring that the right person is available to help with each issue. Additionally, the article explores how feedback from support teams improves the sales process by providing insights into customer pain points and areas where sales can improve their value proposition. Ultimately, close collaboration between sales and support teams leads to better outcomes for customers and business success.