Google+ failed to build a successful social networking platform due to several key reasons. It built around people's problems, not company problems, and failed to solve the fundamental issues of how people want to share experiences with others. The product required too much effort and manual work, which outweighed its perceived value. Google+ tried to be everything at once, lacked focus, and applied a fast follow product strategy that didn't account for network effects. It suffered from shiny object syndrome by trying to incorporate features from other successful social media platforms without adding significant value. The concept of the platform was not aligned with real-life experiences, making it difficult for users to understand and use. Finally, distribution often trumped product quality, allowing Google+ to achieve initial success despite its flaws. To move forward, Google+ needs to go back to absolute fundamentals, focus on a tiny number of key problems, simplify its product offering by killing features, and build upon established real-world social norms and conceptual models.