What you ship is what matters." This perspective emphasizes that the quality of the product is more important than the design itself. Designers who focus on shipping a good product understand that their role is to balance competing constraints and limitations, rather than solely focusing on design excellence. On the other hand, designers who prioritize shipping design may feel frustrated by the involvement of other disciplines. In contrast, designers who aim to ship business outcomes recognize that great design can be valuable, but not as crucial as achieving measurable and quantifiable results for the business. Ultimately, a balanced approach is necessary to succeed in product development.