Proactive support is a strategic approach to anticipating and delivering on customers' support needs, where they are, before they ask for help. It empowers businesses to provide targeted, personalized support via messenger-based channels, reducing inbound conversation volumes and freeing up support teams' time for more complex queries. Proactive support enables businesses to set their customers up for success, protect their team's time, and create a better customer experience, ultimately contributing to business growth across the organization. By leveraging the right features and resources, businesses can implement a proactive customer support strategy that helps and delights their customers every step of the way.