A user community is a digital space designed for a software product's users where they can ask questions, share feedback, and collaborate on finding new ways to use the software. This space typically takes the shape of an online forum or portal with posts, comments, and response buttons, but also exists on instant messaging platforms such as Slack. User communities are beneficial for brands as they create a place for users to build relationships with each other, allowing them to leverage their collective brain power; extend a brand's value beyond its software by showing customers that the brand is invested in their needs; provide a means for customers to give feedback that companies can take into their product roadmap; offer a platform for prolific users to become advocates for the software; and engage directly with customers without being viewed as a sales opportunity. Successful user communities, such as those found on Asana, Slack, Duolingo, and Intercom, are characterized by their ease of use, community engagement, and opportunities for users to provide feedback and contribute to the product's development.