A marketing campaign is a well-planned and executed strategy that aims to increase brand recognition, engagement, sales, and/or customer loyalty through various marketing approaches such as search engine marketing, digital marketing, affiliate marketing, and more. A marketing campaign differs from an advertising campaign in that it addresses customer needs more broadly through multiple channels. An integrated marketing campaign is a cohesive effort that uses consistent messaging across multiple channels to appeal to customers. Digital marketing campaigns rely on digital channels like social media platforms and websites to reach specific audiences. Email marketing campaigns use email to communicate marketing messages to customers, while influencer marketing campaigns utilize influencers to promote products or services. These campaigns are often orchestrated via different marketing tactics and media types such as print, social media, and digital websites.