There is no better way to attract great designers than by starting a blog. A few years ago, the author joined Intercom after reading an article on product strategy and realized that they wanted to work with people who think like that. The company's blog has become an effective way to attract top talent, as it provides an inside look into how the company works, its mission, values, and process. By writing about design and sharing knowledge, companies can establish themselves as leaders in the field and attract designers who share their values. The key is to write from personal experience, include stories that are unique to you, and not be afraid of publishing something that may not have been written before. Writing regularly helps develop a valuable skill - formulating thoughts into clear opinions - which also benefits day-to-day work. By doing so, companies can find talented designers who share their values and join their teams.