Providing every customer with an amazing support experience is a significant challenge, especially in the early days of a startup when resources are limited. One prioritization option that can be extremely successful is offering a VIP (Very Important Person) customer support tier for key customers, which can be either a paid service or an internal emphasis on providing extra help to these customers. This approach has been found to significantly reduce customer churn and increase the likelihood of converting free trial users to paying customers. To deliver a true VIP customer service experience, it's essential to define the right VIPs, including high-value self-service customers, big-name signups, and well-funded startups. Then, focus on delivering personalized support through tactics such as a VIP welcome message, concierge onboarding, and lifecycle support, while also considering resources and scaling the approach as needed.