Designing features using Job Stories is a design technique where teams use a granular way to bring the concept of Jobs To Be Done into product development, focusing on causality, anxieties, and motivations. This approach helps teams understand customer consumption or non-consumption patterns, and craft solutions that resolve specific jobs. By reframing feature development around Job Stories, teams can design products that meet customers' needs more effectively, without relying on Personas or User Stories, which have limitations such as ignoring context, situations, and anxieties. The technique involves identifying high-level jobs, smaller jobs that help resolve them, observing current problem-solving processes, creating Job Stories to investigate causality, anxieties, and motivations, and then designing features, UI, and UX to solve those Jobs. This approach helps teams design for real people, rather than just abstract attributes, and uncouples implementation from motivations and outcomes.