Turning amateur users into experts

The text discusses how businesses can help users become experts in their product, rather than relying on one-to-one interaction. The author suggests that most businesses try to push users towards the finish line or hold their hand, but these approaches only work in the short term and don't allow for self-sufficiency. Instead, the author recommends giving users the tools they need to teach themselves, coupled with gentle prompts towards success. This can be achieved through lifecycle emails, which are tailored to key moments in the user's journey, as well as providing high-quality feedback that turns practice into expertise. By doing so, businesses can help users become experts and find more value in the product, leading to increased retention and advocacy.

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