Today Intercom becomes Fin

In a strategic rebranding move, the tech company formerly known as Intercom has changed its corporate name to Fin, reflecting its focus on the customer agent platform that has become central to its business. The name Intercom will still be used for its customer service software, which has recently undergone a complete rebuild and continues to be a popular choice among top brands. This decision comes amidst a broader industry trend where companies are redefining themselves to shed past identities and embrace future growth opportunities. The CEO emphasizes that the shift to Fin is part of a larger transformation strategy, aligning the company with its innovative offerings and removing any historical "baggage" that might hinder its market position. The rebranding is seen as a necessary step to align the company's name with its leading product and to signal a renewed focus on growth in the rapidly evolving customer agent category.