Building a platform is not as simple as having some integrations and public APIs. It requires a deliberate approach to create a governed ecosystem that serves multiple jobs, prioritizes customization, and focuses on distribution. Companies should avoid trying too hard, focusing on giving value to customers first, and instead build platforms for their customers to build on. They should also prioritize developer success by defining what it means to succeed, investing resources in engaging developers, and creating a clear purpose beyond "opening up". Building a platform takes time, with no immediate feedback loops, so companies should focus on long-term value creation rather than expecting overnight success.