We try to merely survive getting feedback on our work instead of embracing it wholeheartedly as an opportunity to make things better. Fear of feedback is a major cause of this reluctance, stemming from fragile egos that don't want to be told they're wrong or need improvement. This fear leads us to prioritize preparing and presenting our ideas over collaborating with others, which can result in a lack of ownership and responsibility for the project's outcome. Our technical design process intentionally structures collaboration and early feedback to encourage engineers to own their projects from start to finish, rather than passing responsibility to a "sign-off" authority.