At Intercom, a growing company prioritizes building strong values alongside great products. As the team grew, they realized that their culture evolved organically and needed to be codified to maintain its essence. The company's values guide individuals and teams, promoting autonomy in features and product direction. To achieve this, Intercom focuses on "Do less, better," which involves shipping small pieces of valuable code, learning from them, and building momentum as they go. This approach ensures feedback is the right kind of feedback, based on unforeseen issues rather than ignored problems. The team also emphasizes ownership, teaching new hires to feel a compulsion to fix broken features or improve existing ones. Intercom encourages hiring for potential and growth, providing opportunities for engineers to share knowledge with others and contribute to the community. Regular feedback and improvement are essential, with code reviews and performance reviews taking place daily and quarterly respectively. Finally, the company expects its engineers to represent Intercom with pride, sharing their knowledge and solutions with the wider community.