Most analytics tools focus on tracking easy-to-measure data and visually appealing screenshots, resulting in little actionable insight. The jobs-to-be-done framework can offer valuable insights in this area, with domain-specific analytics applications prioritizing insight over data. A presentation titled "From Data To Insight" was given at the Reasons conference, focusing on the goals and role of data visualization in web applications, featuring 186 slides with walkthroughs and examples.