Proactive support is a strategic approach to anticipating and delivering on your customers' support needs, where they are, before they ask for help. This approach enables businesses to build lasting relationships with their customers, drive increased operational efficiency, and influence better customer satisfaction and retention. By leveraging technology and the knowledge and expertise of their team, companies can anticipate customer needs and use targeted messages, banners, custom bots, and more to alert their customers to temporary issues or provide a little bit of extra help where it's needed. Proactive support is enabling companies like Tanda, TrueCommerce, Spendesk, Living Spaces, and SMARTY to support their customers before they even need help, resulting in them being able to scale their support without dramatically increasing headcount, drive down inbound conversation volumes by up to 80% for temporary issues, and achieve sky-high customer satisfaction scores of upwards of 90%. The three pillars that underpin conversational support – proactive, self-serve, and human support – work together to empower support teams to tackle known issues before they arise, leverage automation and bots to power support at scale, and free up valuable time for their team to focus on complex and urgent customer issues that need a human touch. By using technology to detect signals in their product and monitor trends in inbound conversations from customers, companies can stay ahead of the curve and offer help to customers before they reach out to the support team, resulting in reduced wait times, faster resolutions, and higher customer satisfaction scores. Proactive support is also driving increased customer satisfaction and retention by empowering support teams to create experiences that strike the right balance between being personal and efficient, while also meeting – and exceeding – customers' high expectations.