Support teams are evolving to focus on customer retention and long-term business impact, rather than solely monitoring costs. By tracking metrics such as customer retention, renewals, and loyalty, support leaders can measure the true value of their efforts and drive meaningful change. Modern support teams are also bringing together cross-functional teams to improve bottom-line business metrics, using data to inform product roadmap decisions and empower marketing and sales teams to speak to customers in ways that resonate with them. Additionally, support teams are focusing on providing a great customer experience at every stage of the funnel, boosting customer loyalty and advocacy. With self-serve and proactive content, support teams can improve efficiency and make improvements to their own support processes. Finally, forward-thinking support leaders are prioritizing speed and meaning in their responses, aiming for issue resolution times of under an hour or less and providing "meaningful" responses that solve issues with just one response.