Successful customer onboarding is a continuous process that involves introducing users to the platform, connecting them with relevant features at the right time, and continually showing them how to get the most out of the product. This approach can improve retention by retaining customers over time through effective onboarding. Companies often get it wrong by only focusing on new signups, leaving a massive opportunity for passionate and engaged customers who are already invested in the product. To maximize experience, companies should onboard users in context, use educational content to teach them what success looks like, anticipate the next questions they may have, and gradually expose features over time. By doing so, they can convert today's signups into tomorrow's engaged users and establish a competitive edge in the market.