Storyful, a social news agency, uses Intercom to segment its customer base and deliver relevant messages for efficient communications and support. The company has seen significant growth in user engagement with Newswire's active user base growing 50% in two months and core per-user engagement metrics doubling across the board. Storyful's use of segmentation, tagging, and auto-messaging in Intercom allows it to tailor its communication, ensuring timely delivery of relevant content to busy newsrooms around the world. The platform also enables effective two-way communication with users, allowing for authentic interactions that feel like conversations rather than just software. With Intercom, Storyful aims to continue setting the gold standard in social discovery and verification on the web.