Social media is an essential part of any successful product launch, offering businesses the opportunity to drive attention and usage to a newly built feature. Unlike other marketing channels that require large followings or relationships with editors, social media allows brands to reach their target audience without significant investment. By leveraging social media's targeting capabilities, businesses can build hype around their product, engage with potential customers, and establish long-lasting relationships with their audience. This is crucial in today's digital landscape where consumers are bombarded with marketing messages, making every conversation with a brand matter. Effective use of social media enables brands to exceed customer expectations, delight them, and ultimately drive the success of their product launch.