This is not a map

The text discusses a feature added by Intercom, a customer communication platform, which was initially intended as a "show piece" or map feature to showcase the company's global presence. However, it became popular among customers due to its ability to be shared on social media and at trade shows, rather than being used for its intended purpose of providing geographical information about customer locations. The company learned that by focusing on how the feature was being used, they could improve it by making it more visually appealing and easy to share, ultimately creating a better experience for their customers. This approach is highlighted as a key takeaway in Intercom's fourth book, "Intercom on Jobs-to-be-Done", which aims to help businesses understand what needs customers meet with their product and how to ultimately improve upon that experience.

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