Data reveals insights into human behavior, interests, and needs through various digital platforms. Analyzing mobile search queries in 2006, the author found that adults were more likely to search for adult-related content, highlighting the personal nature of mobile devices. Later analysis of smartphone notifications showed that people quickly respond to messages from loved ones, but slower to notifications from businesses. Emoji usage in business messaging also revealed a gap between consumer and business behavior, with consumers using facial emojis more than businesses did. Ultimately, data provides a unique lens into human behavior, enabling the creation of personalized experiences and improved understanding of societal attitudes.