Sales KPIs are a crucial part of any high-performing sales organization. They provide a clear understanding of customer acquisition and help drive key outcomes by measuring the performance of individual sales reps, teams, and the entire organization. The 18 top sales KPIs tracked at Intercom include lead generation metrics such as sales eligible lead delivery and first response time, pipeline creation metrics like stage one opportunity creation and conversion rates, new business metrics like average revenue per account and new logos acquired, existing business metrics like expansion dollars and churn dollars, organizational attainment metrics like net new revenue attainment, and individual performance metrics like quota attainment and revenue sold per rep. By tracking these KPIs, sales leaders can gain visibility into their team's performance, identify trends and themes, and make data-driven decisions to drive growth and efficiency. The key is to use the right metrics in context, as isolated metrics alone are not enough to achieve meaningful outcomes.