Automating repetitive, non-value-added tasks in the sales process can help sales teams free up more time for high-touch, revenue-generating activities. By identifying opportunities for automation through tools like Intercom's Custom Bots, Salesforce, Clearbit, LeanData, SalesLoft and Tray.io, companies can streamline their sales workflows, reduce manual data entry and improve the overall efficiency of their sales operations. This enables sales reps to focus on personalized outreach, demos, negotiations, and building meaningful relationships with prospects, ultimately leading to faster sales cycles and increased revenue.