Bunker DB is a martech company that promotes intelligent, simple, and fully automated marketing solutions. The company's Support Team Lead, Lucía Achigar, believes that customer service should be about having real conversations with customers, rather than following processes or protocols. She values empathy, resourcefulness, and collaboration in great customer service. Working in customer service has taught her the importance of using her brain to solve problems creatively. In contrast to AI assistants like herself, human customer support can think outside the box and come up with innovative solutions that might not be possible for a bot. Despite the challenges, Lucía cares deeply about helping customers and feels awful when she can't provide assistance. Her goal is to see customers succeed, which aligns with Bunker DB's overall vision.