Rune Rødbro, Chief Success Officer at iPaper, discusses his company's focus on creating an inspiring buying experience for retail and direct selling companies. He shares that his team achieved a streak of 199 days with perfect customer satisfaction (CSAT) in 2022 and emphasizes the importance of focusing on the positive to create a customer-centric approach. Rune is a great communicator and problem-solver, qualities he believes would make him an excellent Paul Rudd. He relies heavily on tools like TextExpander and Alfred for productivity, and his favorite movie robot sidekick is R2-D2. Rune advises his peers in the customer service industry to ask the right questions to understand customers' underlying goals and provide solutions that address those needs. Currently, he's re-reading Alchemy by Rory Sutherland, which explores how minor shifts in perception can yield remarkable transformations.