The text discusses the importance of building strong customer relationships in today's digital age. It argues that businesses have come full circle, from being constrained by physical location to now having the ability to reach a global audience through the internet. However, this has also led to a focus on transactions rather than personal connections. The author suggests that businesses should refocus on creating and maintaining personal relationships with their customers, similar to how people build relationships in the past. This involves helping customers succeed, investing in the relationship, being available wherever customers are, increasing brand reputation, and focusing on people rather than just maximizing short-term gain.