Intercom’s product principles: Following design fundamentals to leave space for innovation

Designers at Intercom work in cross-functional teams to consistently ship great products, focusing on simple systems that solve complex problems. They follow design fundamentals, which are patterns commonly followed to make products easier and more delightful to use, enabling designers to focus on solving problems quickly without getting lost in re-inventing standards. These fundamentals are based on human psychology and take the form of visual design rules, interaction design standards, or content design best practices. By following these fundamentals, Intercom's product team can deliver value to customers quickly, innovate where it matters, move faster, and build stronger designs that respect their customers' time.