How I learned to stop worrying and love the target

Setting targets for a new feature can be daunting, but having a well-defined target can be empowering. To overcome the fear of setting targets, product managers should view them as a learning opportunity rather than a definitive measure of success or failure. Using rigorous logic and data to inform their targets can help them learn more about their assumptions and product. Setting short-term targets that directly impact the team's work can encourage full engagement and motivation. By doing so, teams can shift from a "wait-and-see" mindset to a "fight-for-usage" mindset, leading to increased productivity and success.

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