Product managers should not build the roadmap. The product team should

The article challenges the conventional view that product managers should build and prioritize roadmaps. Instead, it suggests that building a roadmap should be a team effort, with the entire product team involved in gathering inputs, discussing priorities, and creating the roadmap. This bottom-up approach can help align strategy and execution, reduce friction between teammates, increase motivation, and improve overall product direction. By involving the team in the input-gathering process and having open discussions during roadmap creation, teams can build a more cohesive and empowered group that is better equipped to drive business goals forward.

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