We've redesigned our job levels for product designers to provide a clearer map for advancing their careers. Our goal was to make them more useful, realistic, and shareable. We identified five key problems in the current system: unclear determination of ratings and promotions, gaps between senior and principal levels, holding people accountable for outcomes they don't control, overlapping competencies, and many undocumented expectations. To address these issues, we developed principles such as explicitly building on Intercom's core values and aligning with job levels for other teams. We also made changes to each competency, removing unclear or subjective expectations, making them mutually exclusive and exhaustive, adding new ones like "Helping people & teams," and documenting many previously unmentioned competencies. Our updated job levels aim to provide a sense of what "good" looks like and encourage actions that designers can control while promoting a culture of kindness and support in career development.