The text discusses the importance of finding balance between process and delivering great results in a startup. The author emphasizes that while processes are necessary, they should not overshadow the primary goal of achieving great things. Instead, leaders should focus on creating an environment where their team members can work with pride, urgency, and passion, guided by "just enough" process. The text also highlights the importance of spending time wisely, being proud of one's accomplishments, and taking personal responsibility for behaviors and actions. Additionally, it shares simple ways to change one's mindset, such as caring about doing a great job, setting meaningful goals and metrics, and holding retro and planning meetings that evoke pride and inspire recognition, reward, shame, and growth.