Choosing a pricing strategy for your product can be daunting, but understanding the three key sales models - transactional, enterprise, and self-service - is crucial. A complex sales process for low-value customers is not viable, as it's like selling high-end products to low-income individuals. The goal is to attract target customers and decide how much revenue you want to earn from them. By plotting these decisions, you can determine the right pricing strategy for your product. The three models cater to different customer segments and business needs, with transactional pricing allowing startups to go upmarket without changing their product or business model. However, it's essential to be aware of the tradeoffs, such as limiting support and acquiring customers, and make conscious decisions based on your industry, customer type, and addressable market. Some industries may require a different pricing strategy due to factors like annual contracts, NDAs, and SLAs. Companies often have multiple pricing models to cater to both low- and high-end markets, and it's crucial to avoid common pitfalls like unlimited plans that can be detrimental to your business. Ultimately, there is no one perfect pricing strategy, but being aware of the wrong turns and dead ends will help you make informed decisions.