The Product Impact Framework is a step-by-step process that helps organizations understand the causal relationship between product features and business outcomes. It consists of cause-and-effect steps, from shipping a feature to delivering a positive outcome for the business. The framework acknowledges two different approaches to building products: feature-driven projects and outcome-driven projects. Feature-driven projects focus on solving customer problems through iterative development, while outcome-driven projects start with desired business outcomes and work backwards to identify the necessary changes. Both approaches have their challenges, and it's essential to understand the center of gravity for each project type to adapt how you approach each one. The Product Impact Framework is a valuable tool for organizations looking to shift from feature-centric to outcome-focused product development.